Answer: Not soon enough!
That’s about the only answer I could come up with. Seriously, I know all the reasons why it might not be a good idea to release a estimated day… But I don’t care about those I want to know! Here’s a few:
1. They want to be able to easily push the date back without backlash.
My answer to this would be how come games can almost never estimate the time it will take to produce these things? Especially in the later stages of development. My second point on this one would be can’t they just grossly over estimate it so that when they have it done early they are looking like champs?
2. They are strategically planning to make the most money.
Now this one I can’t argue with, but it still makes me wish I knew. Releasing a date would also let their competition in on information they wouldn’t otherwise have. But I don’t know, would that really be a problem for Starcraft 2 or Diablo 3, I highly doubt it.
3. Along the lines of the last point they are planning the release to make the most money.
And of course not take subscribers away from their other games (like WoW) prematurely. Now Blizzard is in a interesting situation here. How do they release what should be a extremely popular game without cannibalizing their own subscribers? Its tricky for sure and has a lot of elements to it. I’m not sure what an answer would be, but if they are planning a release around their other games I’d guess it won’t be until late this year we’ll see it out. Or after whatever period of time it takes for the last WoW expansion to get stale.
All that being said I’ll predict Fall this year for release. The game looks fantastic in videos and really looks pretty complete from what we’ve seen of Terrans and Protoss. But to make the most from it I think that is probably going to be their target. Don’t get me wrong, I’d love to see it in March or April, I just don’t think it will happen. Hell it could be Christmas or later till we see this though I really hope not. What do you think?